“The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.”
Jill Rowley
SUSTAINABLE SALES AND MARKETING
Achieving sustainable growth through integrated performance
SUSTAINABLE GROWTH
Today’s business leaders have a lot to think about when it comes to maintaining a strong brand reputation, retaining talent and driving profitable sustained sales growth. One of the keys to their success is in ensuring that their day-to-day operational model is inspiring the internal drivers of growth such as collaboration, creativity, innovation, and customer focus.
Automated operational snapshot to accelerate sales
We conduct rapid marketing and sales audits to identify and propose opportunities to increase performance and deliver sustained business growth. We then work with you teams, to agree priorities and plans to support their successful implementation by your sales and marketing teams.
Our unique diagnostic tool also provides organisations with a snapshot and assessment of other operational areas at risk of impacting business growth by not being integrated with sales and marketing activities. We then drill down to analyse any specific internal factors responsible and propose actions to quickly fix those areas to support both short-term tactical and strategic sales and marketing improvement plans.
OUR DIFFERENCE
OUR DIFFERENCE
What makes us different is our approach.
Over the years, we have found that ultimately, sustainable business success is underpinned by strong business values and great work culture. Employees must trust their leadership team and the people they work with, while in turn feel trusted and empowered to do their jobs in this new flexible but supported hybrid working environment.
Our diagnostic tool ensures that all of our proposed solutions are implemented in a way that enhances employee trust and empowerment.
As highly experienced sales and marketing professionals, we understand the importance of providing fast, independent and impartial analysis, followed by expert recommendations and activities to support their successful implementation to deliver in year results.
RAPID FIX
Our approach uses the following 6 STEPS and provides rapid initial assessment results and quick fix recommendations within 10 working days:
1
RAPIDLY BENCHMARK
the effectiveness of an
organisations sales
and marketing team
4
ASSESS EMPLOYEE TRUST
In the department and
organisation they work for
resulting in retaining talent
2
RISK ASSESSMENT
Of any identified
gaps in supporting
commercial departments
5
SUPPORT AND EMPOWER IMPLEMENTATION
Of programmes which motivate employees to continually improve performance, collaborate, and deliver consistently within your organisation’s ethos
3
PROPOSE QUICK FIX
And longer-term programmes to improve sales and marketing performance and their integration with supporting departments
6
FUTURE PROOF
SUSTAINED GROWTH
With processes for regular
progress reviews, internal feedback,
and meaningful communication
We have supported many organisations in the UK and internationally, to achieve successful business transformation, in a wide range of sectors, blue chip organisations, SMEs, non-profit and government organisations.