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“When people feel insecure about something, they look around for validation. Show them that other people trust you.”

Francisco Rosales, social media marketing coach

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ABOUT US

OUR PHILOSOPHY

Our Philosophy, Vision, Mission & Values

“Our commitment to our customers is to deliver an independent and data-driven snapshot picture of their organisations performance, by the use of our diagnostic automated tool, to enable quick fixes, as well as to identify strategic changes needed to deliver their mid-term corporate purpose and financial commitments, in a time and cost- effective manner.”

 

“Our goal is to inspire leaders to commit and go beyond the basic corporate principles and governance that guide their decision making and incorporate ethical behaviours in all their activities.”

 

“We believe many organisations are missing sustainable growth opportunities, because they do not have the right processes and working practices to fully integrate all the commercial activities to align to the business goals and the ability to identify, monitor and quickly adapt to changes in business trends.”

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“Our wellbeing, coaching diagnosis and programmes, also contributes to further sustained business success and employee retention, with individual and team programmes to ensure and monitor the wellbeing of employees at this difficult time of uncertainly, stress and changing working models.”

 

“Our proposition helps business leaders achieve ethical, commercial and wellbeing goals and contributes to further sustained business growth, by helping companies increase stakeholder trust and move towards a code of conduct and care for employees which goes beyond normal expectations. Such actions will also inspire their employees, mitigate operational and reputational risks and recognition and praise from customers, businesses communities and wider society.”

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MISSION

To inspire and influence leaders to deliver their organisation’s purpose in an embedded, ethical, compassionate and stakeholder focused manner by the use of our data-driven tools and our proven skills.

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VISION

To propose quick fix solutions to organisations that will deliver rapid growth and sustainable improvements in a collaborative and cost-effective manner.

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VALUES

Integrity

Transparency

Competence

Innovation

Practical

Ethical

Pilosophy
THE TEAM

MEET THE TEAM

Meet the Team

Business Diagnostic are experienced senior professionals who have held significant roles with major organisations in a wide range of industry and service sectors.

 

During our time working as both employees and consultants, we have delivered substantial commercial benefits across all areas of business, strategy and transformation. We have also managed, trained and developed large teams and understand the importance of ethics in driving corporate success.

 

Above all, we are passionate about building ethical strategies and plans that achieve our clients’ aspirational goals. We also work with high calibre associates who provide specialist expertise and support for our projects, when required.

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Ayes Amewudah MSc

Business Development

Ayes Amewudah MSc | LinkedIn.

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Associate: Robert Peopall

Strategist and Digital Transformation

Robert Peopall | LinkedIn

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TESTIMONIALS

What customers and employers say...

"Carmen is an exceptional networker with a great talent to build alliances within the organisation she works in and has the ability to influence and gain followship whilst demonstrating a balanced style to achieve truly win-win partnerships. I have headhunted Carmen twice in my career and would not hesitate to recommend her again."

Susana Berlevy - Lloyds Bank

"Carmen built and delivered a successful, well structured Global Channel Partner Program for over 10,000 MSPs at AVG. If you need someone to deliver your Partner Program, Carmen is the right choice and will get the job done."

Joanna Brace - AVG Technologies

"Carmen is a brilliant strategic and tactical marketing executive. She maintains a relentless focus on maximizing business impact for every company she works with - whether they are going through a transformation, uncertain about their channel and customer engagement strategies or need to accelerate sales. There are few who can match her sheer energy, drive, creativity and clarity around how to achieve results, while simultaneously inspiring her team, colleagues and business partners to also go that extra mile."

Bernie  Shaw - Vodafone

"I worked with Carmen in developing new business in mature markets, developing new routes to market, positioning clear propositions for B2B and B2B2C. She was always full of ideas and displayed high levels of energy at all times; whether it was brainstorming along with the team or at Client sites picking up vital bits of information. She is a master at managing project timelines and is an asset to all project teams that she is given to manage."

Sainesh Dar -  Director CII India

"I have known Ayes for over 20 years. He joined my board and contributed much especially in regards to how to wow the customer and how this can be achieved with good marketing. Ayes is a complete fanatic about the customer’s experience and how this enables a proper sales process to exist. He hates people trying to sell untested products that do not work."

Richard Nissen, Chairman,

The Virtual Office Group

"I was impressed at how Ayes was able to quickly initiate and support a successful business activity, and on the back of his action plans and initiatives we grew our market share significantly.  All this in less than 9 months!"

James Gray, MD Eaton Towers GH

"Ayes successfully assisted me in developing and implementing a clear strategy for a significant part of the business - and over the past two years - it has proved to be exactly right. It’s not easy coming into a long-standing engineering business and driving significant business change but Ayes is very good at getting buy-in and bringing focus on to profitable markets, customers and solutions."

Mark Kingston, COO Vislink International

"Carmen is a driven executive with a track record of results in emerging markets and mature markets. Carmen has excellent understanding of how to navigate complex global organizations and gain collaboration from internal and external stakeholders alike. She has deep knowledge of how to meet the needs of the most demanding businesses and end user customers, and she knows how to position products and services to offer real value to them. That's why her teams and peers alike trust her. She doesn't stand still, she looks to innovate"

Rita June, IFC (Washington DC) 

"Ayes has helped me over the years to significantly improve income generation. He is also skilled at helping businesses to develop relevant value propositions and in working with commercial and finance teams to develop prioritised activities which focus on improving the customer experience."

Jon Price, CEO Climate Strategies

"I had the privilege of working with Carmen on International strategy and development. Through her creativity, strong customer centricity and understanding of markets, she turned the business from static to growing in a few months. The ‘Carmen difference’ is she will not just set the strategy, but will also drive it and do it herself, hands on. She is able to coalesce colleagues and provide focus and purpose. A great person to work with who can turn her hand to anything and across many sectors."

John Bissell - Chief Operating  Officer - CII

"Carmen is an extremely talented Sales, Marketing and Commercial management professional. She is results orientated, creative and works well throughout organisations. I recommend her very highly."

Brady Rafuse, CEO, euNetworks

TESTIMONIALS
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